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Blake Shelton, Kane Brown, Kelsea Ballerini, Lainey Wilson, Luke Combs, Morgan Wallen, Old Dominion and Zach Bryan Up for the People’s Artist of 2023

Inaugural Telecast Hosted by Little Big Town Will Air Live Thursday, Sept. 28 at 8 p.m. ET/PT on NBC and Peacock from the Grand Ole Opry House in Nashville

NBC and Peacock have announced the nominees and commencement of voting for the inaugural “People’s Choice Country Awards.” Voting is now open and fans worldwide can vote for their favorite nominees across 12 categories, including the night’s top honor, The People’s Artist of 2023. Hosted by superstar country music group Little Big Town, the 2023 “People’s Choice Country Awards” will air live Thursday, Sept. 28 at 8 p.m. ET/PT simultaneously on NBC and Peacock from the Grand Ole Opry House in Nashville. A limited number of show tickets and VIP packages are available now at

An award show for the people and by the people, the “People’s Choice Country Awards” will recognize the biggest and best country music has to offer, chosen entirely by the fans. The 12 award categories are:

  1. People’s Artist of 2023

  2. Male Artist of 2023

  3. Female Artist of 2023

  4. Group/Duo of 2023

  5. New Artist of 2023

  6. Social Country Star of 2023

  7. Song of 2023

  8. Collaboration Song of 2023

  9. Crossover Song of 2023

  10. Album of 2023

  11. Music Video of 2023

  12. Concert Tour of 2023

Voting for the 2023 “People’s Choice Country Awards” begins today and runs through Friday, Aug. 25, 2023 at 11:59 p.m. ET. Fans can vote online at Additionally, votes cast on Turbo Tuesday, Aug. 22 (12:00 a.m. – 11:59 p.m. ET) will count twice.

Voting Methods:

Online – (Votes will be aggregated and counted through third-party vendor Telescope.)

Complete rules can be found at:

The show will extend across platforms with “Backstage Live: People’s Choice Country Awards.” The livestream will air on Peacock, PCA Twitter, NBC Twitter/Facebook/YouTube, TODAY All Day/Twitter, E! News Twitter/Facebook/YouTube/E!Online, Access Twitter/YouTube, and Circle TV Network and Circle social platforms, bringing red carpet arrivals, backstage chats and everything behind-the-scenes to fans at home.

The “People’s Choice Country Awards” will also bestow several honorary awards throughout the evening. As previously announced, country legend Toby Keith will receive the Country Music Icon Award, presented by Blake Shelton. Additional honorary award recipients, performers, presenters and more will be announced in the coming weeks.

“People’s Choice Country Awards” is produced by Den of Thieves with executive producers Jesse Ignjatovic, Evan Prager and Barb Bialkowski. This project is an example of collaboration resulting from NBCUniversal’s equity investment in Opry Entertainment Group alongside Atairos, which was finalized last year.


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